Capturing the Digital Front Door
Bethany Village is a leading name in Dayton with strong local recognition, but their website wasn’t converting at the level they needed.
While families knew the name, the community’s organic search presence wasn’t capturing enough of the non-branded traffic from people searching for care solutions. They needed a way to turn online interest into real-world inquiries, tours, and move-ins.
The Solution in Numbers
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IncreaseGrowth in search impressions over just six months.
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RankingThe position achieved for “Assisted Living Dayton” and other high-value terms.
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IncreaseThe rise in conversions driven by optimized service pages and blog content.
Top of Page
Moving from position #11 to the #1 spot for multiple local search queries.
Connecting with Families in Search
We understand that a community’s digital presence should be a reflection of the care they provide on the ground.
Families searching for assisted living are often in the middle of an emotional journey, and we recognized that Bethany Village needed to meet them exactly where they were. Our team focused on bridging the gap between technical search visibility and the heart of the community’s story.
Optimizing for High-Intent Growth
The solution was a strategic SEO campaign built on local intent.
We optimized service pages for specific high-value terms like “Assisted Living Dayton Ohio” and created blog content that balanced emotional connection with technical performance.
By providing helpful resources like “What Is It Like to Live in a Retirement Community?”, we helped Bethany Village build trust with families while boosting their overall search authority.
Dominating the Local Market
Bethany Village moved from a trusted name with hidden search potential to the most visible leader in their region.
By aligning their website with the way families actually search for care, they’ve created a digital engine that continues to drive occupancy.
Your community can achieve this same level of local dominance and turn search traffic into a waiting list.
Book a free consultation with one of our marketing experts today.
The Growth Partner You’ve Been Waiting For.
We approach your marketing strategy with a unique blend of heart and expertise, because at Citizen, we are:
Your Business Partners
We are a dedicated extension of your team – no ticketing systems, just text us! We are real humans who answer the phone, brainstorm with you, and care about your community as much as you do.
Performance-Driven Marketers
We are a team of specialists who live and breathe marketing. You need results, and we deliver. We look past vanity metrics to focus on what actually matters: driving move-ins that fill your community.
Senior Living Experts
As experts in senior living, we speak your language and understand the emotional journey of your residents and their families – as well as the logistical elements and best practices that help you succeed.
What We Do A Full-Service Engine for Growth
Citizen has been an outstanding partner in elevating our marketing strategy & execution… The team provides clear, actionable reporting and never settles for the previous month’s performance. Their SEO strategy has significantly strengthened our local online presence, and it’s clear they genuinely care about the success of our portfolio.
Jack Miller
Our Approach
Starting a new partnership shouldn’t feel like a chore. Our onboarding process is clear, personalized, and built around your schedule, so you can stop stressing and start seeing results.
Our Partners
Elevate Your Marketing With Us
Go from marketing without results to industry-leading occupancy.
Stop choosing between a partner who cares and a partner who delivers.
Join the 400+ communities who have stopped starving for support and started growing with Citizen.
Let’s fuel your growth, together.
