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More Than a Feed: A Window Into Your Culture
Senior living leaders often find it hard to show the vibrant life inside their walls.
It is frustrating to feel like your community’s heart is hidden behind a quiet online presence. We build custom social strategies that deliver move-ins by telling your authentic story through near-real-time updates.
As your business partners, we simplify the posting process so your culture becomes your most powerful asset for filling rooms.
Social media is where the heart of your community meets the digital world.
We turn daily moments of connection into a powerful source of trust for families.
Our Solution:
Authentic Windows into Community Life
Choosing senior living is a personal decision. Organic social media builds that bridge, offering families a genuine window into your daily life and vibrant culture long before they ever visit your campus.
Capture Your Authentic Story
We go beyond generic posts to capture the true heart of your community, sharing the daily moments of joy that build trust.
Build Trust and Credibility
By consistently sharing your unique care options and expertise, we establish your brand as a trusted resource for families.
Stand Out from Competitors
We define your unique voice and visual style, creating a presence that highlights the qualities that make you the better choice.
Connect with Future Residents
We help you bring your community’s social connections online, reaching the residents who move in seeking interaction.
Social Media Solutions
Choose the level of support that’s right for you. Our two Social Media solutions are designed to fit your team’s resources and goals.
Foundation
- Simplified Social Media Management: Streamline your social media presence with scheduled posts and profile optimization.
- Consistent Content: Regular posts to keep your audience engaged.
- Expert Support: Professional guidance to ensure your Meta Business Account is optimized and effective.
Mastermind
- Enhanced Engagement: Increased posting frequency and custom content to highlight community events and features.
- Comprehensive Support: Weekly management of comments and DMs to foster community interaction.
- Data-Driven Insights: Monthly and quarterly reporting to track performance and optimize strategy.
- Boosted Reach: Monthly boosted posts to extend your reach and impact.
- Personalized Guidance: Regular coaching and a custom content calendar to empower your team.
The Mira Vie Story 5X increase in organic content through automation.
Mira Vie struggled with a logistical logjam where community photos had to pass through multiple manual corporate touchpoints, causing a seven-day delay.
They needed a way to share their vibrant culture in real-time without burning out their busy Activity Directors.
Citizen launched a “Text-to-Post” system allowing local teams to text photos directly to a dedicated number for immediate posting. This removed the corporate bottleneck and empowered teams to turn daily resident life into a powerful marketing asset.
Mira Vie moved from a portfolio struggling with social delays to a leader in community storytelling.
The Numbers:
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Turnaround
WOO HOO!!! Thanks so much to you Joanne, Nav and the rest of the CITIZEN team for making this finally happen! The teams will be so happy!
Mira Vie / Distinctive Living Team
Monthly Coaching Sessions
Receive direct, one-on-one guidance from a dedicated strategist. We provide the personalized support and expertise you need to confidently create your own custom content and grow your skills.
Master the day-to-day management of your social media. We provide coaching on how to build a content calendar, schedule posts efficiently, and engage with your online community to build lasting relationships.
Learn what content resonates with your audience and how to capture it beautifully. We provide step-by-step guidance for creating higher-quality photos and videos, along with insights on current trends tailored to your community.
We help you build a strong foundation by defining your brand’s unique purpose, voice, and goals on social media, ensuring every post is strategic and intentional.
Drive Awareness with Organic Social
Ready to get your community seen and your culture heard? We are your dedicated growth partners, ready to deliver work that makes you proud and turns your daily life into your strongest marketing asset.
Reach out today to start sharing your story with the families who are looking for a community just like yours.
Check Out Our Marketing Guide
The Growth Partner You’ve Been Waiting For.
We approach your marketing strategy with a unique blend of heart and expertise, because at Citizen, we are:
Your Business Partners
We are a dedicated extension of your team – no ticketing systems, just text us! We are real humans who answer the phone, brainstorm with you, and care about your community as much as you do.
Performance-Driven Marketers
We are a team of specialists who live and breathe marketing. You need results, and we deliver. We look past vanity metrics to focus on what actually matters: driving move-ins that fill your community.
Senior Living Experts
As experts in senior living, we speak your language and understand the emotional journey of your residents and their families – as well as the logistical elements and best practices that help you succeed.
What We Do A Full-Service Engine for Growth
Our Approach
Starting a new partnership shouldn’t feel like a chore. Our onboarding process is clear, personalized, and built around your schedule, so you can stop stressing and start seeing results.
Our Partners
Elevate Your Marketing With Us
Go from marketing without results to industry-leading occupancy.
Stop choosing between a partner who cares and a partner who delivers.
Join the 400+ communities who have stopped starving for support and started growing with Citizen.
Let’s fuel your growth, together.
