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Speed to Lead: Turning Inquiries into Occupancy
Senior living leaders often struggle to fill communities because leads are slipping through the cracks.
It’s frustrating to spend your budget on ads only to have your team overwhelmed by manual follow-up. We build a custom automation strategy that helps you deliver move-ins by engaging every lead from the first click to the final tour.
We act as a proactive extension of your team to help your community stay full and vibrant.
At Citizen, we drive qualified leads, not vanity metrics.
This means your automation engine is built for move-ins, not just data.
Our Solution:
Simplify Your Follow-Up
In senior living, a delayed response can mean a lost move-in. We deliver a smarter, faster, and more personalized follow-up that builds trust and drives action, ensuring no opportunity is missed.
Solve Slow Follow-Up
Our system ensures every inquiry receives an immediate, relevant reply, keeping your community top-of-mind for families.
Empower Your Sales Team
We automate the follow-up process so your team can focus on building relationships and booking tours with engaged leads.
Eliminate Lack of Visibility
We provide a clear dashboard that tracks every lead source, giving you the data you need to make smarter investment decisions.
Prevent Missed Opportunities
With an automated system tracking every interaction, you can be confident every lead is captured and nurtured effectively.
The Holbrook Story Increase to a 94% occupancy in just 6 months.
Holbrook, a premier senior living community, had a strong service offering but struggled with limited online visibility and high conversion costs.
They needed a strategic overhaul to generate high-quality leads.
Citizen implemented a comprehensive strategy: localized SEO to dominate the Map Pack, refined SEM to lower cost-per-click, and a structured email nurture series to guide families. The result was record growth in the census across the portfolio.
0
higher inquiries
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higher tours
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higher move-ins
*Than the industry average.
Citizen has been an outstanding partner in elevating our marketing strategy & execution… The team provides clear, actionable reporting and never settles for the previous month’s performance. Their SEO strategy has significantly strengthened our local online presence, and it’s clear they genuinely care about the success of our portfolio.
Jack Miller
Marketing Automation Tiers
Choose the level of support that best aligns with your community’s goals and resources.
Tier 1: Lead Management Essentials
This foundational tier is designed to capture, route, and track every lead with precision and efficiency.
It’s the perfect solution for communities looking to build a rock-solid system that ensures every inquiry is handled quickly and no opportunity is missed.
What’s Included:
Capture every inquiry from your website and seamlessly sync it with your CRM, empowering your sales team with real-time data.
Attribute every call to the right marketing channel, giving you clear insight into your ROI and what’s driving inquiries.
Make smarter, data-driven marketing decisions with a clear, consolidated view of all your lead sources and campaign results.
Notify your team via email or SMS the moment a new lead comes in, enabling the rapid follow-up that converts interest into action.
Simplify the booking process for families and reduce no-shows with automated reminders, freeing up your team’s time.
Instantly confirm a new lead’s inquiry with an automated email response, building immediate trust and engagement.
Tier 2: Enhanced Lead Nurturing
Built on the foundation of our Essentials tier, this advanced solution is for communities ready to proactively nurture relationships at scale.
We design and implement strategic, multi-touch email campaigns that keep your community top-of-mind and guide prospects through their decision-making journey.
Tier 2 includes everything in Tier 1, Plus:
Collaborate with our strategists to map your ideal customer journey, building a powerful foundation for effective, long-term nurturing.
Automatically gather crucial feedback after a tour and continue the conversation, helping to accelerate the decision-making process.
Receive professionally designed and written emails for each campaign, ensuring your communication is always on-brand and engaging.
Stay top-of-mind with automated, personalized email series for new inquiries, cold leads, and long-term prospects, building trust at every stage.
Rely on our experts to design, build, and manage every technical aspect of your campaigns, ensuring flawless execution and providing clear performance data.
Gain deeper insights with dedicated performance dashboards for each individual campaign, allowing for precise optimization and strategy refinement.
Automate Your Growth. Focus on Your Residents.
Stop spending your valuable time on tedious, manual follow-up tasks. Let’s build an automation engine that saves you time and empowers your team to drive real occupancy.
Reach out today to start filling your community with confidence.
Check Out Our Automation ABC’s Guide
The Growth Partner You’ve Been Waiting For.
We approach your marketing strategy with a unique blend of heart and expertise, because at Citizen, we are:
Your Business Partners
We are a dedicated extension of your team – no ticketing systems, just text us! We are real humans who answer the phone, brainstorm with you, and care about your community as much as you do.
Performance-Driven Marketers
We are a team of specialists who live and breathe marketing. You need results, and we deliver. We look past vanity metrics to focus on what actually matters: driving move-ins that fill your community.
Senior Living Experts
As experts in senior living, we speak your language and understand the emotional journey of your residents and their families – as well as the logistical elements and best practices that help you succeed.
What We Do A Full-Service Engine for Growth
Our Approach
Starting a new partnership shouldn’t feel like a chore. Our onboarding process is clear, personalized, and built around your schedule, so you can stop stressing and start seeing results.
Our Partners
Elevate Your Marketing With Us
Go from marketing without results to industry-leading occupancy.
Stop choosing between a partner who cares and a partner who delivers.
Join the 400+ communities who have stopped starving for support and started growing with Citizen.
Let’s fuel your growth, together.
