Meet Joe
To meet Joe is to love Joe.
Known professionally as our demand generation leader, Joe is the heart and soul of Citizen – and he is here to share some heartfelt conversations about what’s going on in the senior living industry.
He brings business savvy and empathy to every interview with industry experts so you can simplify complex topics and stay on top of the latest trends in senior living.
How Great Campaigns Start
Smarter Senior Living: AI, Automation & the Future of Operations
Marketing Automation: The Right Message. The Right Time
Protecting the Human Side of Senior Care
A Rebrand Is So Much More Than a Logo
Are AI Agents Ready to Run Paid Media?
2026 Marketing Trends in Senior Living
Running a Community Means Being a Part of It
What’s Happening With SEO?
Culture Starts at the Top
Referral Agencies Are Wasting Your Money
Leading the Future of Senior Living: A Conversation with Ben Wells, President of Kaplan Development
The Power Of KaleidoscopeXR For Your Community
The Future of Senior Living: How Tech is Transforming Communities
Is Your Company Culture Affecting Your Client Experience?
How to Hire & Retain Top Talent in Your Senior Living Community
Change Management: Supporting an Organization Through a Rebrand
Entering the Industry to Industry Expert
Simplify Your Growth and Join the Conversation
Stop choosing between an agency that delivers and a partner who cares—at Citizen, we provide both.
If you are a leader in the industry or a community owner with a story to tell, get in touch with our team. We would love to have you on a future episode to share your vision and help others lead with confidence.
Or if you’re ready to create marketing strategies that fill communities, reach out to us for a free consultation.
The Growth Partner You’ve Been Waiting For.
We approach your marketing strategy with a unique blend of heart and expertise, because at Citizen, we are:
Your Business Partners
We are a dedicated extension of your team – no ticketing systems, just text us! We are real humans who answer the phone, brainstorm with you, and care about your community as much as you do.
Performance-Driven Marketers
We are a team of specialists who live and breathe marketing. You need results, and we deliver. We look past vanity metrics to focus on what actually matters: driving move-ins that fill your community.
Senior Living Experts
As experts in senior living, we speak your language and understand the emotional journey of your residents and their families – as well as the logistical elements and best practices that help you succeed.
What We Do A Full-Service Engine for Growth
Citizen has been an outstanding partner in elevating our marketing strategy & execution… The team provides clear, actionable reporting and never settles for the previous month’s performance. Their SEO strategy has significantly strengthened our local online presence, and it’s clear they genuinely care about the success of our portfolio.
Jack Miller
Our Approach
Starting a new partnership shouldn’t feel like a chore. Our onboarding process is clear, personalized, and built around your schedule, so you can stop stressing and start seeing results.
Our Partners
Elevate Your Marketing With Us
Go from marketing without results to industry-leading occupancy.
Stop choosing between a partner who cares and a partner who delivers.
Join the 400+ communities who have stopped starving for support and started growing with Citizen.
Let’s fuel your growth, together.
