In this episode of Cup of Joe, Joe van Kampen sits down with Kevin Wilhelm, CEO and Founder of POD Marketing, to talk about why great culture starts at the top—and how leadership can shape the values, mindset, and motivation that drive business success. From building a people-first organization to creating an environment where innovation thrives, Joe and Kevin explore what it really takes to lead with intention, authenticity, and heart.
Tune in to learn:
- -How strong leadership defines company culture
- The role of trust, transparency, and accountability in growth
- Lessons learned from building one of North America’s leading marketing agencies.
Whether you’re a CEO, manager, or emerging leader, this conversation will inspire you to take ownership of the culture you’re creating—because it all starts with you.
The Growth Partner You’ve Been Waiting For.
We approach your marketing strategy with a unique blend of heart and expertise, because at Citizen, we are:
Your Business Partners
We are a dedicated extension of your team – no ticketing systems, just text us! We are real humans who answer the phone, brainstorm with you, and care about your community as much as you do.
Performance-Driven Marketers
We are a team of specialists who live and breathe marketing. You need results, and we deliver. We look past vanity metrics to focus on what actually matters: driving move-ins that fill your community.
Senior Living Experts
As experts in senior living, we speak your language and understand the emotional journey of your residents and their families – as well as the logistical elements and best practices that help you succeed.
What We Do A Full-Service Engine for Growth
Citizen has been an outstanding partner in elevating our marketing strategy & execution… The team provides clear, actionable reporting and never settles for the previous month’s performance. Their SEO strategy has significantly strengthened our local online presence, and it’s clear they genuinely care about the success of our portfolio.
Jack Miller
Our Approach
Starting a new partnership shouldn’t feel like a chore. Our onboarding process is clear, personalized, and built around your schedule, so you can stop stressing and start seeing results.
Our Partners
Elevate Your Marketing With Us
Go from marketing without results to industry-leading occupancy.
Stop choosing between a partner who cares and a partner who delivers.
Join the 400+ communities who have stopped starving for support and started growing with Citizen.
Let’s fuel your growth, together.
