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Senior living leaders are tired of their message getting lost in a crowded digital world.
We know that a holistic marketing strategy has to include tactics both online and offline. We build custom direct mail strategies that deliver move-ins by placing your community’s story directly into the hands of local families.
We use precise demographic data to ensure your message reaches the right homes, creating a professional first impression that builds trust and drives more tours.
Turn direct mail into a high-performance move-in engine.
Your message lands on the table with design that catches the eye.
Our Solution:
Tangible Connections that Convert
In a digital world, a physical message stands out. We provide a highly targeted way to build brand recognition and drive rapid growth, especially when integrated with your broader search and social strategies.
Hyper-Local Targeting
We use data-backed research to reach the exact households in your market that are most likely to need your care.
Omnipresent Brand Trust
Reinforce your digital ads with a physical touchpoint that keeps your community top-of-mind throughout the journey.
Event-Driven Momentum
Drive record attendance for tours with high-impact mailers that arrive exactly when the local market is ready to move.
Trackable Performance
We use custom QR codes and URLs to bridge the gap between your physical mail and your digital move-in results.
Direct Mail Solutions
Our direct mail solution is designed for senior living communities looking to aggressively grow occupancy and build brand recognition. We manage the entire process, from strategy and design to execution, ensuring a seamless campaign that delivers results. All quotes include printing and shipping costs.
Our creative team can design compelling mailers that capture your brand’s unique story. Choose from several customizable formats:
Postcards
Available in two sizes, postcards are ideal for quick, eye-catching messages. Use them for event announcements, tour invitations, or “coming soon” promotions. Their compact size makes them perfect for grabbing attention with just the right amount of information.
Standard Flyer
When you need a bit more room to tell your story, a flyer gives you the space to include more detail. Great for showcasing images of your community, highlighting amenities, or presenting a simple infographic.
Bi-Fold Flyer
Need to share a lot of information? A bi-fold flyer is your go-to. With multiple panels, it’s ideal for diving deeper into your community’s features, care options, lifestyle offerings, and more—all in an organized, easy-to-digest format.
The Holbrook Story Increase to a 94% occupancy in just 6 months.
Holbrook, a premier senior living community, had a strong service offering but struggled with limited online visibility and high conversion costs.
They needed a strategic overhaul to generate high-quality leads.
Citizen implemented a comprehensive strategy: localized SEO to dominate the Map Pack, refined SEM to lower cost-per-click, and a structured email nurture series to guide families. The result was record growth in the census across the portfolio.
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higher inquiries
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higher tours
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higher move-ins
*Than the industry average.
Citizen has been an outstanding partner in elevating our marketing strategy & execution… The team provides clear, actionable reporting and never settles for the previous month’s performance. Their SEO strategy has significantly strengthened our local online presence, and it’s clear they genuinely care about the success of our portfolio.
Jack Miller
Put the Power of Direct Mail to Work
Ready to connect with your local market in a tangible way? We are your dedicated growth partners, ready to deliver work that makes you proud and fills your community. Contact us today to learn how strategic direct mail can help you achieve your goals.
Curious for More? Check Out this Cup of Joe
The Growth Partner You’ve Been Waiting For.
We approach your marketing strategy with a unique blend of heart and expertise, because at Citizen, we are:
Your Business Partners
We are a dedicated extension of your team – no ticketing systems, just text us! We are real humans who answer the phone, brainstorm with you, and care about your community as much as you do.
Performance-Driven Marketers
We are a team of specialists who live and breathe marketing. You need results, and we deliver. We look past vanity metrics to focus on what actually matters: driving move-ins that fill your community.
Senior Living Experts
As experts in senior living, we speak your language and understand the emotional journey of your residents and their families – as well as the logistical elements and best practices that help you succeed.
What We Do A Full-Service Engine for Growth
Our Approach
Starting a new partnership shouldn’t feel like a chore. Our onboarding process is clear, personalized, and built around your schedule, so you can stop stressing and start seeing results.
Our Partners
Elevate Your Marketing With Us
Go from marketing without results to industry-leading occupancy.
Stop choosing between a partner who cares and a partner who delivers.
Join the 400+ communities who have stopped starving for support and started growing with Citizen.
Let’s fuel your growth, together.
