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We Help You Support Families When They Need It Most
When a family begins looking for assisted living, they’re often in the middle of a vulnerable crisis.
They aren’t just looking for a room. They’re looking for a safe haven for someone they love.
Your community provides that peace of mind, but you’re likely struggling to reach these adult children when they’re overwhelmed and searching for answers. We’re here to make sure they find you first.
We build custom marketing strategies that meet families exactly where they are with empathy and clarity. We’ll handle the technical heavy lifting so you can focus on being the support system these families need during one of life’s hardest transitions.
Why Your Community Matters More Than Ever
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Improvement in conversion rates in leads called within 60 seconds.
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Of all senior living web traffic now comes from mobile devices.
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Of assisted living inquiries never received a personal response.
Our Strategy:
Compassion Meets Conversion
An assisted living move is often driven by an immediate need, and your marketing has to be ready to respond at that exact speed. We want to support you so that when a crisis hits, your community is the obvious, trusted choice for families.
Your tailored strategy can include high-intent PPC campaigns that put you at the top of search results the moment someone types “assisted living near me.” We can optimize your mobile experience so adult children can find you while they’re sitting in a hospital discharge lounge or a doctor’s office.
Our team can also build automated nurture sequences that provide helpful, empathetic resources to families as they weigh their options. We know our craft, and we care about your results because we know what’s at stake for the people you serve.
The GoodWorks Bluegrass Story 207% increase in Assisted Living conversions
GoodWorks Bluegrass had steady ad results but was losing local market share because their website wasn’t optimized for organic search.
They were vulnerable to competitors and missing families who start their research via Google’s organic results.
Citizen implemented a combined SEO and Paid Media strategy to capture families at every stage of the journey. By fueling long-term authority with SEO and maintaining immediate leads through PPC, we turned their site into a high-performing lead engine.
This full-funnel approach resulted in a surge of high-intent interest and a record number of tours.
The Numbers:
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Conversions increase
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YOY views growth
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Search rank*
*For branded keywords and local queries
I take great pride in supporting communities that care for seniors. Having grown up with my grandparents and deeply cherishing that bond, I understand how important—and demanding—senior care can be.
Vanessa Kisku, SEO Strategist
Drive More Tours with Empathy
You’re busy enough managing your communities, and you shouldn’t have to spend your time chasing an agency for updates or sitting through boring report dumps.
We provide proactive solutions that identify growth opportunities before you even have to ask. Our goal is to replace reactive “order taking” with a strategy that actually moves the needle on your occupancy.
Join the leaders who’ve stopped guessing and started growing with a partner that values the human side of this business as much as the data. Reach out today to start your free consultation, and let’s start filling your communities together.
View Our AI Tool Checklist for Senior Living Communities
The Growth Partner You’ve Been Waiting For.
We approach your marketing strategy with a unique blend of heart and expertise, because at Citizen, we are:
Your Business Partners
We are a dedicated extension of your team – no ticketing systems, just text us! We are real humans who answer the phone, brainstorm with you, and care about your community as much as you do.
Performance-Driven Marketers
We are a team of specialists who live and breathe marketing. You need results, and we deliver. We look past vanity metrics to focus on what actually matters: driving move-ins that fill your community.
Senior Living Experts
As experts in senior living, we speak your language and understand the emotional journey of your residents and their families – as well as the logistical elements and best practices that help you succeed.
What We Do A Full-Service Engine for Growth
Our Approach
Starting a new partnership shouldn’t feel like a chore. Our onboarding process is clear, personalized, and built around your schedule, so you can stop stressing and start seeing results.
Our Partners
Elevate Your Marketing With Us
Go from marketing without results to industry-leading occupancy.
Stop choosing between a partner who cares and a partner who delivers.
Join the 400+ communities who have stopped starving for support and started growing with Citizen.
Let’s fuel your growth, together.
