Hidden Search Potential
GoodWorks Bluegrass had been running paid search campaigns for years with steady results, but they were missing a massive piece of the puzzle.
Their website wasn’t fully optimized for organic search, causing their local rankings to slip. This left them vulnerable to competitors and limited their ability to dominate the market where families often start their research: the organic search results.
The Solution in Numbers
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IncreaseThe jump in conversions for the Assisted Living service page.
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GrowthThe increase in year-over-year views for key service pages.
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The search position achieved for branded keywords and local queries.
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EngagementThe “Book a Tour” page views nearly doubled, indicating high-intent interest.
*For branded keywords and local queries
A Partnership for Visibility
We understand that managing a community means you can’t always be in the weeds of every SEO algorithm update.
Our team recognized that Bluegrass had an incredible story to tell, but families just weren’t finding the “digital front door” through organic search.
We wanted to make their marketing feel lighter by taking the technical burden off their plate and turning their website into a reliable, high-performing lead-generation engine.
The Full-Funnel Strategy
The answer was a combined SEO and Paid Media program designed to capture families at every stage.
We launched a fresh content strategy focused on local keywords and service page optimizations.
By fueling long-term discoverability with SEO while maintaining immediate leads through PPC and Meta ads, we created a full-funnel approach that kept Bluegrass visible throughout the decision-making journey.
From Discovery to Decision
The shift was powerful.
After launching the new strategy, Assisted Living page views jumped from 3,331 to 9,376.
Branded terms started dominating the top of search results, and specific queries from families in crisis were finally being met with Bluegrass content. The community moved from being just another option in the market to a visible leader with a digital presence that now works as hard as their staff on the ground.
Sustainable Local Dominance
Today, GoodWorks Bluegrass is positioned as the premier, trusted option in their region. By aligning their digital strategy with their actual mission, they’ve created a sustainable model for growth that brings in the right families at the right time.
Your community can achieve this same level of local dominance and fill more rooms with a strategy that balances immediate performance with long-term authority.
Book a free consultation with one of our marketing experts today.
The Growth Partner You’ve Been Waiting For.
We approach your marketing strategy with a unique blend of heart and expertise, because at Citizen, we are:
Your Business Partners
We are a dedicated extension of your team – no ticketing systems, just text us! We are real humans who answer the phone, brainstorm with you, and care about your community as much as you do.
Performance-Driven Marketers
We are a team of specialists who live and breathe marketing. You need results, and we deliver. We look past vanity metrics to focus on what actually matters: driving move-ins that fill your community.
Senior Living Experts
As experts in senior living, we speak your language and understand the emotional journey of your residents and their families – as well as the logistical elements and best practices that help you succeed.
What We Do A Full-Service Engine for Growth
Citizen has been an outstanding partner in elevating our marketing strategy & execution… The team provides clear, actionable reporting and never settles for the previous month’s performance. Their SEO strategy has significantly strengthened our local online presence, and it’s clear they genuinely care about the success of our portfolio.
Jack Miller
Our Approach
Starting a new partnership shouldn’t feel like a chore. Our onboarding process is clear, personalized, and built around your schedule, so you can stop stressing and start seeing results.
Our Partners
Elevate Your Marketing With Us
Go from marketing without results to industry-leading occupancy.
Stop choosing between a partner who cares and a partner who delivers.
Join the 400+ communities who have stopped starving for support and started growing with Citizen.
Let’s fuel your growth, together.
