Bridging the Visibility Gap
Holbrook is a premier senior living community with an exceptional service offering, but their digital presence wasn’t working as hard as their team on the ground.
Despite their reputation, their online visibility was limited, and inconsistent search rankings made it difficult for families to find them. This resulted in high conversion costs and a struggle to generate the high-quality leads needed to sustain their growth.
The Numbers
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OccupiedGrowth from 88% to 94% occupancy in just six months of partnership.
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Higher ToursTour volume reached more than double the industry average.
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More InquiriesInquiry rates significantly outpaced senior living industry benchmarks.
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CTR IncreaseA massive jump in ad engagement combined with a lower cost per conversion.
*Than the industry average.
A Partner for Every Decision
We recognize that even the most beautiful communities can remain hidden if the “digital front door” isn’t wide open.
Our team understood that Holbrook didn’t just need more traffic—they needed the right families to find them at the right time.
We wanted to make their marketing feel lighter by taking over the technical heavy lifting of search rankings and lead nurturing so they could focus on providing world-class care.
The Power of Integrated Performance
The answer was a comprehensive digital engine focused on SEO, SEM, and automated email marketing.
We optimized their local search presence to dominate the Map Pack and refined their PPC campaigns to lower the cost-per-click while increasing relevance.
By launching a structured email welcome series, we ensured that every new inquiry was immediately engaged and nurtured, turning cold searches into warm tours.
From Data to Record Growth
The shift was transformative.
By leveraging data-driven tactics, Holbrook secured the #1 spot for four of their primary search terms, making them the most visible option in their market.
This targeted approach generated over 300 conversions in just five months, creating a steady stream of qualified families.
The alignment of SEO and paid search turned their online presence into a powerhouse that lowered acquisition costs while driving record census growth.
Citizen has been an outstanding partner in elevating our marketing strategy & execution… The team provides clear, actionable reporting and never settles for the previous month’s performance. Their SEO strategy has significantly strengthened our local online presence, and it’s clear they genuinely care about the success of our portfolio.
Jack Miller
Sustaining the Standard of Excellence
Holbrook moved from inconsistent digital performance to market dominance.
By empowering their brand with a high-performance marketing engine, they’ve created a sustainable model for keeping their communities full and their leads high-quality.
Your community can experience this same momentum and turn your digital presence into a waiting list.
Book a free consultation with one of our marketing experts today.
The Growth Partner You’ve Been Waiting For.
We approach your marketing strategy with a unique blend of heart and expertise, because at Citizen, we are:
Your Business Partners
We are a dedicated extension of your team – no ticketing systems, just text us! We are real humans who answer the phone, brainstorm with you, and care about your community as much as you do.
Performance-Driven Marketers
We are a team of specialists who live and breathe marketing. You need results, and we deliver. We look past vanity metrics to focus on what actually matters: driving move-ins that fill your community.
Senior Living Experts
As experts in senior living, we speak your language and understand the emotional journey of your residents and their families – as well as the logistical elements and best practices that help you succeed.
What We Do A Full-Service Engine for Growth
Citizen has been an outstanding partner in elevating our marketing strategy & execution… The team provides clear, actionable reporting and never settles for the previous month’s performance. Their SEO strategy has significantly strengthened our local online presence, and it’s clear they genuinely care about the success of our portfolio.
Jack Miller
Our Approach
Starting a new partnership shouldn’t feel like a chore. Our onboarding process is clear, personalized, and built around your schedule, so you can stop stressing and start seeing results.
Our Partners
Elevate Your Marketing With Us
Go from marketing without results to industry-leading occupancy.
Stop choosing between a partner who cares and a partner who delivers.
Join the 400+ communities who have stopped starving for support and started growing with Citizen.
Let’s fuel your growth, together.
