The Logistical Logjam
When Distinctive Living acquired the Mira Vie portfolio, they inherited a vibrant, active culture ready to share its story, but they lacked the infrastructure to do it in real-time.
Managing social media for 30+ senior living communities is a massive logistical puzzle. For Mira Vie, the existing system relied on a manual “on-demand” model: Activity Directors would email photos to corporate, who would then forward them to the agency.
When Mira Vie’s highly active communities joined the portfolio, submissions skyrocketed, corporate became a bottleneck, and turnaround times stretched to seven days.
This left communities frustrated and their content outdated before it even went live.
The Solution in Numbers
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Full adoption and participation across all communities.
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IncreaseIn organic content submissions from the communities.
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Turnaround time for all on-demand posts, down from 7 days.
Supporting the Heart of the Community
We know that Activity Directors are the heart of communities, but they are also the busiest people in the building.
We knew that asking them to learn a new app, manage a login, or fill out a complex form would only add to their burnout.
Our team was determined to solve the “speed-to-lead” issue in social storytelling by making the process feel as easy and natural as sharing a photo with a friend.
The Breakthrough: Direct-to-Feed Automation
The breakthrough was the Text-to-Post system.
We collaborated with our Automation team to launch a dedicated phone number for the entire portfolio.
No apps, no training—Activity Directors simply text photos and event details directly to us.
We also engineered an automated Google Sheet tracker, giving the corporate team total transparency to measure participation and celebrate top contributors without them ever having to act as the middleman again.
The Shift: A Culture of Participation
The once-clogged workflow transformed into a streamlined engine for growth. By removing the corporate bottleneck, Mira Vie’s organic community posts—which consistently outperform branded content—started going live in real-time. This didn’t just improve efficiency; it drove stronger engagement and better quarterly results across the entire portfolio.
WOO HOO!!! Thanks so much to you Joanne, Nav and the rest of the CITIZEN team for making this finally happen! The teams will be so happy!
Mira Vie / Distinctive Living Team
The Win: Real-Time Connection
Mira Vie moved from a portfolio struggling with social delays to a leader in community storytelling.
By empowering their people with the right tools, they turned daily resident life into a powerful marketing asset.
Your community can experience this same momentum with an automated strategy that captures the heart of your culture and helps you fill more rooms.
Book a free consultation with one of our marketing experts today.
The Growth Partner You’ve Been Waiting For.
We approach your marketing strategy with a unique blend of heart and expertise, because at Citizen, we are:
Your Business Partners
We are a dedicated extension of your team – no ticketing systems, just text us! We are real humans who answer the phone, brainstorm with you, and care about your community as much as you do.
Performance-Driven Marketers
We are a team of specialists who live and breathe marketing. You need results, and we deliver. We look past vanity metrics to focus on what actually matters: driving move-ins that fill your community.
Senior Living Experts
As experts in senior living, we speak your language and understand the emotional journey of your residents and their families – as well as the logistical elements and best practices that help you succeed.
What We Do A Full-Service Engine for Growth
Citizen has been an outstanding partner in elevating our marketing strategy & execution… The team provides clear, actionable reporting and never settles for the previous month’s performance. Their SEO strategy has significantly strengthened our local online presence, and it’s clear they genuinely care about the success of our portfolio.
Jack Miller
Our Approach
Starting a new partnership shouldn’t feel like a chore. Our onboarding process is clear, personalized, and built around your schedule, so you can stop stressing and start seeing results.
Our Partners
Elevate Your Marketing With Us
Go from marketing without results to industry-leading occupancy.
Stop choosing between a partner who cares and a partner who delivers.
Join the 400+ communities who have stopped starving for support and started growing with Citizen.
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