Trusted By
Improve Your Organic Rankings with SEO
Showing up where families are looking matters.
A specialized SEO strategy designed by Citizen and customized for each of your communities can get you there.
If your communities aren’t at the top of the results, you’re missing out on valuable connections with families who are ready to learn more and book a tour.
Our SEO & GEO specialists build custom strategies designed for the future of search. We constantlyadapt to changing consumer behaviors, optimizing for traditional search on Google and Bing as well as new AI-powered answers.
This improves your digital authority and helps the right families find you, wherever they are searching.
At Citizen, we are constantly evolving to the shift in AI search.
This means your community is ready for the future of discovery today.
Our Solution:
A Specialized Strategy Built for the Future
The future of organic is no longer on the horizon—it is the reality of today.
We deploy Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies right now to help your community stand out where it matters most.
Lead the Era of AI Search
We deploy GEO and AEO strategies to optimize for AI Overviews and answer engines, ensuring you remain visible in new search tech.
Enhanced Local SEO
We prioritize local tactics, from Google Business Profile to citations, so nearby families can easily find your community.
Data-Driven Strategy
Our approach isn’t one-size-fits-all. It’s built on robust research, performance tracking, and deep data analysis.
Senior Living Expertise
Our strategies are tailored to resonate with families, ensuring your community stands out where it matters most to searchers.
SEO Strategy Tiers
We offer flexible solutions designed to meet your specific occupancy goals and market competition levels.
Foundation
This program is best suited for budget-conscious community owners who are focused on maintaining their SEO standards and steadily improving local visibility.
Our Foundation tier includes:
Initial website audit |
A comprehensive and proactive analysis of your website to ensure you are ranking highly through on-page content and following best up-to-date technical practices. |
Google Business Profile (GBP) optimizations |
• GBP profile optimized to rank highly locally • Ensure keywords are reflected where relevant • Review so your GBP is as complete as possible |
Reporting & Strategy |
• Keyword and cluster strategy • Quarterly progress report • 6 month strategy review |
Content Strategy |
1 optimized blog/month |
Citations/Local SEO |
• 50 listings • Voice SEO |
Reputation Management |
N/A |
Technical SEO Optimizations |
1 hour of updates per 6 months |
AI/LLM Optimization |
Content cluster strategy |
Tier 2: Enhanced
This program is best suited for communities in very competitive metropolitan markets that are focused on growth by actively increasing organic traffic, key service rankings, and local visibility.
Our Enhanced tier includes:
Initial website audit |
A comprehensive and proactive analysis of your website to ensure you are ranking highly through on-page content and following best up-to-date technical practices. |
Google Business Profile (GBP) optimizations |
• GBP profile optimized to rank highly locally • Ensure keywords are reflected where relevant • Review so your GBP is as complete as possible |
Reporting & Strategy |
• Keyword and cluster strategy • Quarterly progress report • 6 month strategy review |
Content Strategy |
1 blog/month or 1 new page |
Citations/Local SEO |
• 50 listings • Voice SEO • 1 GBP Post Per Month |
Reputation Management |
• Review management platform that can be accessed by your team (Google, Facebook, Yelp reviews (if 10+ locations) ) • Review solicitation email sent to residents who have moved in |
Technical SEO Optimizations |
2 hours of updates per 6 months |
AI/LLM Optimization |
• AIOSEO+ plugin for LLM-specific optimizations • Improved brand awareness through review solicitation • Schema markup for AI visibility • Content cluster strategy |
The Bethany Village Story Achieving a #1 position in targeted ranking.
Bethany Village is a leading local name, but their website wasn’t capturing non-branded search traffic.
They needed to bridge the gap between their strong local reputation and their technical search visibility to turn digital interest into move-ins.
Citizen built a strategic SEO campaign focused on local intent. We optimized service pages for high-value terms and created educational content to build trust, moving the community from position #11 to #1 for primary search queries.
The Numbers:
0
Impression growth
0
Local ranking
0
Conversions increase
At Citizen, we don’t just talk about impact—we measure it, act on it, and build systems to repeat it.
Jason Wellman, President, Citizen
Reach More Residents with SEO
Ready to elevate your community’s digital visibility and connect with more families? Let’s build a tailored approach that drives growth and helps your community thrive.
Book a free consultation with our experts today.
Learn More About SEO with Joe & Kieran
The Growth Partner You’ve Been Waiting For.
We approach your marketing strategy with a unique blend of heart and expertise, because at Citizen, we are:
Your Business Partners
We are a dedicated extension of your team – no ticketing systems, just text us! We are real humans who answer the phone, brainstorm with you, and care about your community as much as you do.
Performance-Driven Marketers
We are a team of specialists who live and breathe marketing. You need results, and we deliver. We look past vanity metrics to focus on what actually matters: driving move-ins that fill your community.
Senior Living Experts
As experts in senior living, we speak your language and understand the emotional journey of your residents and their families – as well as the logistical elements and best practices that help you succeed.
What We Do A Full-Service Engine for Growth
Our Approach
Starting a new partnership shouldn’t feel like a chore. Our onboarding process is clear, personalized, and built around your schedule, so you can stop stressing and start seeing results.
Our Partners
Elevate Your Marketing With Us
Go from marketing without results to industry-leading occupancy.
Stop choosing between a partner who cares and a partner who delivers.
Join the 400+ communities who have stopped starving for support and started growing with Citizen.
Let’s fuel your growth, together.
